Every module is taught live and applied to a real client account. Tap a module to see what's inside.
01Introduction to Digital Marketing & AI
- Introduction to marketing, traditional vs digital
- Digital marketing channels & scope in 2026
- Career opportunities in digital marketing
- AI, machine learning & generative AI, explained
- AI tools used in marketing: ChatGPT, Gemini, Perplexity, Grok, Canva AI, Claude
02Market Research & Analysis
Understanding audiences, competitors and market gaps before building a campaign.
03Prompt Engineering for Marketers
Writing effective prompts for research, content and campaign workflows.
04Website Creation & Planning
Basic overview of planning and structuring a marketing-ready website.
05AI Content Planning
Using AI to plan content calendars and campaign themes.
06SEO + AI SEO + AEO + GEO
Search, answer-engine and generative-engine optimisation, side by side.
07On-Page SEO
Optimising content, structure and metadata for search visibility.
08Off-Page SEO
Link building, authority signals and outreach fundamentals.
09Technical SEO Analysis
Auditing site speed, crawlability and indexing issues.
10Local SEO
Ranking for location-based searches and Google Business Profile.
11AI Integration in SEO
Applying AI tools across research, content and reporting workflows.
12LLM SEO & Search Generative Experience
Optimising for AI-generated answers and search summaries.
13Search Console & Bing Webmaster Tools
Monitoring and fixing site performance in Google & Bing.
14Google Analytics 4 (GA4)
Tracking traffic, events and conversions with GA4.
15Search Behaviour
Understanding how users search, and how intent shapes strategy.
16SEO Reporting
Building client-ready reports that show real progress.
17Social Media Optimization + AI Creatives
Organic growth strategy paired with AI-assisted creative production.
18Meta Ads + AI
Facebook & Instagram ad campaigns with AI-assisted targeting.
19AI Graphic Designing
Producing campaign visuals quickly with AI design tools.
20Google Ads + AI Ad Optimization
Search & display campaigns, bidding and AI-driven optimisation.
21Email Marketing
Building lists, sequences and campaigns that convert.
22WhatsApp & SMS Marketing
Direct-to-customer messaging campaigns and automation.
23Video Marketing
Planning and distributing video content across platforms.
24E-commerce, Amazon & Affiliate Marketing with AI
Marketing products on e-commerce and marketplace platforms.
25Affiliate Marketing
Setting up and scaling affiliate partnerships and payouts.
26Google AdSense
Monetising content and sites with display advertising.
27Freelancing in Digital Marketing
Finding clients, pricing work and managing freelance projects.
28Online Reputation Management
Monitoring and protecting a brand's presence online.
29Final Assessment
A graded review of everything covered across the program.
30Certifications Included
Program completion certificate to support your job applications.